Hash Financial Group

Automating KYC, AML, and SMSF compliance for HFG's private credit fund turning a weeks-long manual process into a seamless digital experience.

Financial Services

Fintech

Services

AI Automation

Category

Private Credit & RegTech

Client

HFG

HFG — Automating KYC & Onboarding for Investors

Onboarding sophisticated investors and SMSFs into HFG's private credit funds was slow and manual. Gathering KYC documents, verifying identities, and coordinating compliance across multiple parties created bottlenecks — frustrating investors and limiting HFG's capacity to scale its fund pipeline.

The Problem

Manual

Every onboarding required manual document collection, identity verification, and back-and-forth coordination. For SMSF investors, gathering compliance documentation was especially painful. The process was slow, error-prone, and couldn't scale without adding headcount.

The Solution

HFG built a custom investor platform integrating BGL API, Zoho CRM, and Stripe Identity — automating the entire onboarding journey from account creation through to KYC and AML verification, without any human interaction required.

“The KYC automation Phlo built completely transformed how we onboard investors. What used to take weeks of back-and-forth is now a seamless digital experience our clients actually enjoy.”

30%

Reduction in onboarding time

0

Reduction in onboarding time

30%

Reduction in onboarding time

0

Reduction in onboarding time

30%

Reduction in onboarding time

0

Reduction in onboarding time

Key Features

  • Automated KYC & AML: investors upload documents and pass Stripe Identity verification without human interaction.

  • BGL API integration: SMSF investor data is pulled automatically to pre-fill fund documentation, cutting compliance admin significantly.

  • AI-tailored flows: onboarding steps adapt to each investor type — SMSF, institutional, or individual.

  • Zoho CRM integration: all investor data stored securely, eliminating repetitive requests and streamlining the lead-to-deal process.

  • AI-driven marketing: personalised investment updates and fund opportunities delivered directly to investors based on their profile.









The Results

  • 30% reduction in onboarding time.

  • Streamlined lead-to-deal process — HFG can now onboard large volumes of investors without adding staff.

  • SMSF investors can borrow against assets like real estate through HFG's network of 6,000+ brokers and lending partners.

  • Personalised client experiences driving improved engagement and satisfaction.