HFG - Automating KYC & Onboarding for Investors

The Problem

Onboarding sophisticated investors and SMSFs into HFG’s private credit funds was slow and manual. Gathering KYC documents, verifying identities, and exchanging emails created bottlenecks, frustrating investors and limiting HFG’s capacity to scale its fund pipeline.

The Solution
HFG built a custom investor app with:

• Automated KYC & AML: Investors create accounts, upload documents, and pass verification without human interaction.

• AI-tailored flows: The app adapts onboarding steps to each investor type (e.g., SMSF, institutional, individual).

• CRM integration: All data is securely stored, reducing repetitive requests.

• AI-driven marketing: Personalized investment updates and fund opportunities delivered directly to investors.

The Results

• Onboarding time reduced from weeks to minutes.

• Funnel scalability: HFG can now onboard large volumes of investors without adding staff.

• Improved investor experience, with a frictionless, fully digital process.