No hiring. No guesswork. No consultant who vanishes after the strategy deck. I embed in your business for one week, shadow your team, uncover where time disappears, and implement practical AI automations on the spot. You leave with immediate time savings and a clear roadmap to scale without operational chaos.
AI is leverage. Done right, it multiplies output without increasing headcount.
Trusted by scaling businesses across Australia
Before Phlo, I fixed operations for PE-backed companies scaling from $5M to $50M in revenue.
I spent 2 years embedded in portfolio companies of a $100M private equity fund—working across financial services, SaaS, and professional services businesses.
Every company had the same problems: leadership too busy to optimize, teams drowning in manual work, and expensive consultants who delivered reports that never got implemented.
So I developed a different system: 5 days embedded. Map the bottlenecks. Build solutions on the spot. No PDFs, just results.
That approach saved portfolio companies an average of 10-15 hours per week and reduced manual work by 50%—without hiring additional staff.
Now I'm bringing that same playbook to Sydney's scaling businesses, at a fraction of the PE consulting price.
From manual broker referrals to AI-powered marketplace serving 227,000+ Customers
THE CHALLENGE
Hash Financial Group's borrowers were stuck in an outdated system. Finding and comparing mortgage brokers required manual research, phone calls, and endless back-and-forth. The friction was killing conversions and slowing loan approvals.
Their operations team was drowning in:
Manual broker referrals and matching
Repetitive qualification calls
Lead drop-offs due to slow response times
Brokers wasting time on unqualified leads
They needed to scale without hiring an army of support staff.
THE SPRINT
Shadow & Map We embedded in HFG's operations team, shadowing broker coordinators and listening to hundreds of borrower calls. We mapped the entire workflow from initial inquiry to broker handoff, identifying where leads were dropping off.
Build & Prototype We built the foundation for two solutions:
Marketplace: AI-powered broker matching system connecting borrowers with 6,000+ certified brokers
Hannah AI Assistant: Conversational AI (text + phone) that qualifies leads, answers FAQs, and books broker meetings automatically
Roadmap & Implementation We delivered a strategic implementation roadmap for full CRM integration, lead scoring, and scaling the AI systems across all channels. Then worked alongside their team to bring it to life.
THE RESULTS
✓ $3.6B+ in loan settlements across 227,000 customers ✓ 6,000+ brokers connected through the platform ✓ 80% reduction in manual qualification work ✓ Instant borrower engagement via Hannah (24/7 availability) ✓ Brokers now focus only on qualified, ready-to-proceed leads
HFG transformed from a manual, phone-based operation to a scalable, digital-first lending platform—without hiring additional operations staff.
TESTIMONIAL:
"The system Phlo built streamlined our investor onboarding and internal operations. What used to require manual work is now automated and scalable."
— Sheetal Jiang: Head of Operations, Hash Financial Group
The Problem
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Time Disappears Daily
Every week, 10-15 hours vanish into manual data entry, copy-pasting between systems, and repetitive tasks. Your team is busy, but you can't figure out where the time actually goes.
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Growth Creates Chaos
What worked at 5 people doesn't work at 15. Processes are breaking, everyone's overwhelmed, and hiring more people just adds complexity instead of solving it.
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Consultants Give Reports
You've tried consultants before. They gave you Zoom calls, recommendations, and a 50-page PDF that collects dust. You don't need another report—you need someone to actually fix it.
Here's exactly what happens when I embed in your business for one week.
