No hiring. No guesswork. No consultant who vanishes after the strategy deck. I embed in your business for one week, shadow your team, uncover where time disappears, and implement practical AI automations on the spot. You leave with immediate time savings and a clear roadmap to scale without operational chaos.
AI is leverage. Done right, it multiplies output without increasing headcount.
Trusted by scaling businesses across Australia
Before Phlo, I fixed operations for PE-backed companies scaling from $5M to $50M in revenue.
I spent 2 years embedded in portfolio companies of a $100M private equity fund—working across financial services, SaaS, and professional services businesses.
Every company had the same problems: leadership too busy to optimize, teams drowning in manual work, and expensive consultants who delivered reports that never got implemented.
So I developed a different system: 5 days embedded. Map the bottlenecks. Build solutions on the spot. No PDFs, just results.
That approach saved portfolio companies an average of 10-15 hours per week and reduced manual work by 50%—without hiring additional staff.
Now I'm bringing that same playbook to Sydney's scaling businesses, at a fraction of the PE consulting price.
From monthly PDF reports to 24/7 AI-powered client insights
THE CHALLENGE
Real Balance Financial Services, led by Managing Director Craig Whitton, was trapped in a cycle that kills profitability: their expertise couldn't scale.
Every month, the team spent 3+ hours per client preparing reports and fielding the same questions:
"What does this mean for my business?"
"Can I afford to hire right now?"
"Why is profit down when revenue is up?"
Their operations team was drowning in:
Manual PDF report preparation every month
Scheduled review calls just to explain the numbers
Email back-and-forth answering basic financial questions
Clients waiting days for simple answers they needed immediately
Their clients had Xero dashboards. They had the numbers. What they didn't have was context.
Real Balance needed to scale their advisory expertise without hiring more accountants or working longer hours.
THE SPRINT
Shadow & Map
We embedded with Real Balance's team, sitting in on client review calls and tracking how much time went into report preparation and Q&A. We mapped every question clients asked repeatedly and identified the pattern: clients needed interpretation, not just data.
Build & Prototype
We built an AI-powered client dashboard that connects directly to Xero and Real Balance's knowledge base:
Live financial data sync (revenue, profit margins, cash flow, tax obligations)
AI layer trained on Real Balance's expertise and client context
Natural language Q&A interface—clients ask questions in plain English
Instant answers based on their actual financial data and Real Balance's strategic guidance
Roadmap & Implementation
We delivered the complete system in 5 days, integrated it with their existing Xero setup, and trained the team on how to customize responses for different client types. Then we handed over a roadmap for expanding to portfolio analysis and forecasting features.
✓ 3+ hours saved per client, per month (previously spent on report prep and basic Q&A)
✓ Clients engage with their numbers multiple times per week, not once per month
✓ Zero additional meetings required for basic financial questions
✓ 24/7 client access to CFO-level insights without booking calls
✓ Advisors shifted from "report preparers" to strategic guides—their expertise finally scales
Real Balance transformed from a traditional accounting firm to a modern, advisory-led practice—delivering more value to clients while reclaiming hours every week.
TESTIMONIAL:
"Phlo moved our clients from monthly reporting to daily engagement using a live dashboard and an internal AI built on their financial data. It's transformed how clients interact with their numbers."
— Craig Whitton, Managing Director, Real Balance Financial Services
The Problem
⏰
Time Disappears Daily
Every week, 10-15 hours vanish into manual data entry, copy-pasting between systems, and repetitive tasks. Your team is busy, but you can't figure out where the time actually goes.
📈
Growth Creates Chaos
What worked at 5 people doesn't work at 15. Processes are breaking, everyone's overwhelmed, and hiring more people just adds complexity instead of solving it.
📄
Consultants Give Reports
You've tried consultants before. They gave you Zoom calls, recommendations, and a 50-page PDF that collects dust. You don't need another report—you need someone to actually fix it.
Here's exactly what happens when I embed in your business for one week.
Recent Works, Notable Impact
Discovery Sprint
Ideal for businesses that want to identify bottlenecks and implement quick wins.
$3,000
One-Time
What's Included:
5-day on-site audit
Strategic AI roadmap
Quick-win implementations
Operations Sprint
Popular
Designed for scaling teams that want problems fixed, not just identified.
$5,000
One-Time
What's Included:
Everything in Discovery Sprin
3-5 quick-win automations
Operations Playbook
Custom workflows
14-day implementation support
Bounuses
AI Mastery Guide
Priority Queue Access
Partnership
Package
For high-growth businesses that want VIP treatment and long-term optimization
$9,500
What's Included:
Everything in Operations Sprint
Up to 5 custom builds
60-day support
3 monthly strategy calls
Full Team training session